It’s true. Or at least, so many people don’t know what blogs are, you might hesitate to start one. Might. Truth is, it doesn’t matter whether anyone knows what it is, or not. Many people don’t know blogs when they’re looking at one on their screen right now. But everyone knows a website when they see one. And if it’s got words on it, they can be read, and that’s a start. Leading a horse to water, and all that.
What do you do if you don’t want to call it a blog, for fear you’ll alienate your customers? Call it News. Call it Announcements. Call it Updates. Call it Meanwhile, back at the ranch…
It doesn’t matter what you call it.
